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About Us
Mission Statement
The GVSU Laker Store aims to support student academic success by providing access to quality gear, technology, and essential campus resources. We offer comprehensive merchandise and meaningful services that reflect the spirit, values, and pride of Grand Valley State University—serving students, faculty/staff, alumni, and the community with purpose.
VISION Statement
To be the heart of GVSU Laker Nation—encouraging connection, school spirit, and academic success through innovative retail experiences and community partnerships.
Our Values
- Diversity: We create a welcoming community which embraces the diverse range of cultures, experiences and opinions that shape the world.
- Ethics: We incorporate integrity, honesty, and fairness in all our decisions with the clear intention of balancing customer interest and the stewardship of University resources.
- Innovation: We continuously evaluate and enhance our systems and procedures to better serve the community.
- Service: We provide superior service to our community through the development of high standards, excellent interpersonal communications and quality staff training.
- Sustainability: We make every effort to effectively utilize our resources in an effort to sustain our Enterprise, our University, our Community and our Planet.
- Responsiveness: Recognizing that value is a hallmark of Grand Valley State University, we strive to deliver the right products and services to our students at the best possible price.
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GVSU Laker Store is owned and operated by
Grand Valley State University
